seo

digital marketing tutorial for beginners

digital marketing tutorial

today we’re gonna talk about SEO tutorial for beginners so let’s get right to it and in this recording we’re gonna talk about a lot of topics relatedhttps://job-updates.com to SEO so what’s in it for you we’re

 

gonna start with YF Co what is SEO we’re

 

gonna talk about keyword research how

 

does a search engine work then we’re

 

going to go into on-page and off-page

 

SEO and techniques and tactics related

 

to both of those we’re gonna dive into

 

how Google algorithms work the types of

 

SEO website architecture local SEO how

 

to measure your SEO performance ie

 

analytics and then we gonna have a

 

little quiz at the end so a lot of

 

information in today’s tutorial so let’s

 

get right to it and start with why SEO

 

and some of you with a website maybe

 

your bloggers maybe you just have a

 

website with a lot of content probably

 

have this conversation before where you

 

said hey look I got all this content but

 

I can’t be found on Google search

 

engines and the first reaction somebody

 

might have is well why don’t you

 

optimize your website for SEO and some

 

of you may know what SEO is some of you

 

may not know what SEO is and the natural

 

question would be what is my website

 

need SEO what is SEO well there are a

 

lot of inherent benefits to SEO which

 

stands for search engine optimization

 

and the first benefit is it increases

 

visibility on search engines so all the

 

techniques we’re going to cover today in

 

today’s SEO tutorial are going to be

 

techniques to boost your visibility on

 

the search engines so we’re not talking

 

about Google per se we’re also talking

 

about Bing and Yahoo and Baidu and some

 

of the other search engines that are out

 

there so that’s inherently the first

 

benefit to doing search engine

 

optimization is we want to increase our

 

visit

 

ability on search engines and today’s

 

tutorial is going to cover that the

 

second benefit is it will rank help you

 

rank higher for relevant keywords so th

 

today we’re gonna talk about SEO

 

tutorial for beginners so let’s get

 

right to it and in this recording we’re

 

gonna talk about a lot of topics related

 

to SEO so what’s in it for you we’re

 

gonna start with YF Co what is SEO we’re

 

gonna talk about keyword research how

 

does a search engine work then we’re

 

going to go into on-page and off-page

 

SEO and techniques and tactics related

 

to both of those we’re gonna dive into

 

how Google algorithms work the types of

 

SEO website architecture local SEO how

 

to measure your SEO performance ie

 

analytics and then we gonna have a

 

little quiz at the end so a lot of

 

information in today’s tutorial so let’s

 

get right to it and start with why SEO

 

and some of you with a website maybe

 

your bloggers maybe you just have a

 

website with a lot of content probably

 

have this conversation before where you

 

said hey look I got all this content but

 

I can’t be found on Google search

 

engines and the first reaction somebody

 

might have is well why don’t you

 

optimize your website for SEO and some

 

of you may know what SEO is some of you

 

may not know what SEO is and the natural

 

question would be what is my website

 

need SEO what is SEO well there are a

 

lot of inherent benefits to SEO which

 

stands for search engine optimization

 

and the first benefit is it increases

 

visibility on search engines so all the

 

techniques we’re going to cover today in

 

today’s SEO tutorial are going to be

 

techniques to boost your visibility on

 

the search engines so we’re not talking

 

about Google per se we’re also talking

 

about Bing and Yahoo and Baidu and some

 

of the other search engines that are out

 

there so that’s inherently the first

 

benefit to doing search engine

 

optimization is we want to increase our

 

visit

 

ability on search engines and today’s

 

tutorial is going to cover that the

 

second benefit is it will rank help you

 

rank higher for relevant keywords so th

 

tutorial is going to cover that the

 

second benefit is it will rank help you

 

rank higher for relevant keywords so thrant

 

review about Italian restaurants

 

well somebody typed in Italian

 

restaurants you may want to come up for

 

that keyword okay so it’s all about

 

relevancy

 

does that search engines see that

 

particular blog post as the most

 

relevant for that search query so that’s

 

what SEO is all about we want to be able

 

to rank our websites for certain

 

keywords on search engines so if our

 

website is ranked on search engines then

 

there’s a lot of benefits to that we

 

talked about those benefits in the why

 

SEO but the biggest benefit is the

 

visibility that comes with that so the

 

higher your ranked on a search engine

 

the more traffic you’re going to get and

 

it’s a snowball effect because the more

 

traffic you get the more conversions

 

you’re gonna get so here you can see the

 

percentage of Google traffic the higher

 

you rank so generally there are 10

 

results per page on a search engine so

 

if you’re ranked in the top three or

 

even in the first or second position

 

you’re gonna get a majority of the

 

clicks and search engine optimization

 

starts with the keyword because we want

 

to be found for relevant keywords and so

 

the first step and search engine

 

optimization is always going to be

 

keyword research so it is the most

 

important step and so what does keyword

 

research all about well it’s process of

 

identifying keywords we want to be found

 

for on the search engines so millions of

 

people use search engines on a daily

 

basis we want to be found for those

 

keywords that people type in that are

 

relevant to the content we want to be

 

found so going back to the Italian

 

restaurant example if we’re writing a

 

blog post about Italian restaurants if

 

somebody types in the best Italian

 

restaurants or Italian restaurants in a

 

specific city we want to be found for

 

that content if it’s relevant to what we

 

wrote about so keyword research should

 

be done based on two factors really it’s

 

based on the factor of how much traffic

 

or volume a particular search engine

 

query has and it’s based on competition

 

and really the underlying factor here is

 

that all keywords in your keyword

 

research should be relevant so you need

 

to understand what those keywords are so

 

are they relevant to the content that

 

you want to be found for if they are

 

then really the two

 

you want to look for is the volume how

 

much volume or traffic each keyword has

 

associated with it and then the

 

competition how many other websites are

 

trying to be found for the same keyword

 

so those are the factors involved with

 

keyword research you always want to

 

choose relevant keywords and then once

 

you find or choose those relevant

 

keywords you want to be able to find out

 

exactly how much volume and how much

 

competition is associated with each of

 

those keywords and so when you look at

 

keywords you’re always going to choose

 

relevant keywords but there are two

 

types of keywords there are short tail

 

keywords and there are long tail

 

keywords and we’re going to talk about

 

both of these here so let’s start with

 

short tail keywords so short tail

 

keywords are generic keywords generally

 

they’re less than three words in a

 

keyword phrase for example Italian

 

restaurants so short tail keywords

 

generally have very high search volume

 

that means that if somebody types in

 

Italian restaurants then there’s going

 

to be a large amount of volume with that

 

meaning that generally a lot of people

 

type in the keyword Italian restaurants

 

however with high volume always comes

 

high competition so if you want to be

 

found for Italian restaurants know that

 

you are ranked number one or number two

 

or even on page one of Google you’re

 

going to get a lot of traffic however to

 

get to page one of Google or even

 

position one or two it’s going to take

 

you a while because they’re probably a

 

lot of websites who are in front of you

 

who want to be ranked and found for the

 

same keyword so the whole idea with

 

short tail keywords is it’s a lot of

 

visibility it’s a lot of traffic a lot

 

of volume but also a lot of competition

 

and generally the underlying factor here

 

is that if you are ranked for a very

 

broad or short tail keyword like Italian

 

restaurants then chances are it’s not

 

going to be as relevant so if you get

 

the traffic to your website then chances

 

are the conversions not necess

 

really gonna happen because we don’t

 

necessarily know the mindset of somebody

 

typing in a very short tail generic

 

keyword like a tie in restaurants they

 

could be doing research on Italian

 

restaurants they could be a chef who’s

 

trying to get recipes for Italian food

 

it could be worse looking for Italian

 

restaurants in a different City

 

or it could be a person just looking for

 

Italian restaurants near their location

 

or where they’re living and so there’s a

 

lot of different factors with short tail

 

keywords so you just don’t know because

 

it’s so generic and because it’s so

 

generic if you do get the traffic for

 

that generic keyword then the chances of

 

the conversion are going to be lower

 

than say if it’s a more specific

 

relevant keyword so let’s take an

 

example of a short tail keyword let’s

 

just stick with Italian restaurants so

 

I’m gonna go to a tool called Moz and

 

while Moz has a tool called the keyword

 

explorer and within Moz so if you go to

 

Moz comm and then use the keyword

 

explorer

 

you can get an idea of how much volume

 

and competition are associated with a

 

particular keyword so in this example

 

we’re using Italian restaurants it’s a

 

very broad keyword we could see that the

 

monthly volume is between 70,000 and 118

 

thousand per month okay so that means

 

for a particular keyword in the United

 

States on a search engine you’re going

 

to get about seventy thousand to one

 

hundred eighteen thousand people who

 

type in that keyword and so if we were

 

looking at the difficulty of that

 

keyword you can see that it’s fairly

 

difficult because out of one to one

 

hundred it’s going to score forty three

 

so it’s fairly difficult however if you

 

notice to click the rates very high so

 

Moz estimates that we’ll have a forty

 

percent organic click the rate for that

 

keyword if we’re rank for it so if it’s

 

relevant to us and we want to get some

 

visibility to our site then yeah we want

 

to use that generic short tail keyword

 

however if we’re interested in

 

conversions then we really want to turn

 

our attention to longer tail keywords

 

however if you want the visibility then

 

you want to use short tail keywords if

 

you want the conversion then you want to

 

switch over to longer tail keyword so

 

longer tail

 

keywords are more specific they usually

 

consist of more than three keywords so

 

tie-in restaurants very generic if we

 

add a few more keywords that keyword

 

phrase it then becomes longer tail so

 

compared to short tail keywords longer

 

tail keywords are generally less

 

competitive and the search volume is not

 

as high

 

case in point so if we go back to Moz

 

and then we look at the keyword explorer

 

and we’d actually type in a tie in

 

restaurants and let’s just say Orlando

 

Florida Moz is going to generate some

 

monthly volume for us and they’re gonna

 

allow us to understand how difficult

 

that keyword is and so here you can see

digital marketing tutorial

digital marketing tutorial

digital marketing tutorial

digital marketing tutorial

digital marketing tutorial

digital marketing tutorial

 

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